Publication date: December 18, 2020
“Green,” “sustainable,” “good for the planet.” How many times do we hear these words in product advertisements? But what’s behind them?
Often, it falls into the rhetoric of greenwashing, meaning presenting products as sustainable without real planning and measurement to back up these claims.
To ensure this is not just a superficial statement, Boniviri has carried out a strong planning effort. The Impact Map shows this effort and clarifies the path to follow to achieve Boniviri’s goals:
- Protect valuable small Italian farms, making them prosperous and sustainable
- Make Boniviri products as eco-friendly and high-quality as possible (including eliminating emissions from the supply chain)
- Bring the world of growers closer to that of consumers through sustainability
Every year Boniviri publishes the "Impact Report" document that measures the commitment to achieving these goals, showing the results transparently.
