Publication date: April 4, 2022
Boniviri was selected by the Italia Patria della Bellezza Foundation as part of the 2022 call dedicated to promoting Italian beauty and talent for the multimedia storytelling project “Fuori Campo. Signs and Dreams of the Land’s Farmers,” which aims to enhance the excellence and know-how of small Italian producers.
To support the most deserving projects participating in the call, the Foundation involved major agencies from the communication world, which joined the initiative by adopting some organizations pro bono. Among these is H-FARM Digital Marketing, an agency specialized in digital marketing, part of the H-FARM innovation platform and since 2021 one of the Communication Sponsors of the Italia Patria della Bellezza Foundation, which will support Boniviri in developing the project.
“We decided to participate in the Foundation’s project by choosing to support Boniviri because we believe digital marketing can significantly contribute to expressing the enormous potential of the Italian agri-food sector. Starting from a reality like Boniviri, with whom we share the values of excellence, community, and sustainability, we want to do our part for innovation in Made in Italy agri-food. This is an important sector for the national economy, for which we have defined a tailored consulting service that allows companies operating in this sector to approach online in the most correct and effective way, intercepting users within their digital customer journey,” said Giorgio Sacconi, CEO of H-FARM Digital Marketing.
“Making Beauty Italy’s competitive identity is the Foundation’s mission, which, with an inclusive and ‘bottom-up’ approach, promotes initiatives distinguished by their ability to enhance territories, finding a new interpretation and use of the country’s tangible and intangible heritage,” commented Maurizio di Robilant, President of the Italia Patria della Bellezza Foundation.
