Published Date: December 18, 2020
“Green”, “sustainable”, “good for the planet”. How many times do we hear these words during product advertising? But what is behind them?
We often fall into the rhetoric of greenwashing, that is, presenting products as sustainable without real planning and measurement that gives substance to these claims.
To ensure that this is not just a statement of form, Boniviri has undertaken a strong planning exercise. The Impact Map shows this effort and clarifies the path to follow to achieve Boniviri's goals:
- Safeguarding valuable small Italian farms, making them prosperous and sustainable
- Making Boniviri products as eco-friendly and quality as possible (including eliminating emissions from the supply chain)
- Bringing the world of those who grow closer to that of those who consume through sustainability
Every year Boniviri publishes the "Impact Report" document that measures the commitment towards achieving these objectives, showing the results in a transparent way.
