Published date: April 4, 2022
Boniviri was selected by the Fondazione Italia Patria della Bellezza as part of the 2022 call dedicated to the promotion of Italian beauty and talent for the multimedia storytelling project “Fuori Campo. Segni e sogni dei contadini della terra”, which aims to enhance the excellence and know-how of small Italian producers.
To support the most deserving projects participating in the call, the Foundation has involved important agencies in the world of communication, which have joined the initiative by adopting some pro bono entities. Among these, H-FARM Digital Marketing, an agency specialized in digital marketing, part of the H-FARM innovation platform and from 2021 among the Communication Sponsors of the Fondazione Italia Patria della Bellezza, which will adopt Boniviri in the development of the project.
"We decided to participate in the Foundation's project, choosing to support Boniviri, because we believe that digital marketing can significantly contribute to the expression of the enormous potential of the Italian agri-food sector. Starting from a reality like Boniviri, with which we share the values of excellence, of the group and sustainability, we want to do our part for innovation in the Made in Italy agri-food sector. This is an important sector for the national economy, for which we have defined an ad hoc consultancy service, which allows companies operating in this sector to approach online in the most correct and effective way, intercepting users within their digital customer journey", declared Giorgio Sacconi, CEO of H-FARM Digital Marketing.
“Making Beauty the competitive identity of Italy is the mission of the Foundation which, with an inclusive and 'bottom-up' approach, promotes initiatives that stand out for their ability to enhance the territories, finding a new interpretation and use of the tangible and intangible heritage of the country”, commented Maurizio di Robilant, President of the Fondazione Italia Patria della Bellezza.
