Gift Ideas for Important Clients: How to Choose a Sustainable and Memorable Gift
Why it is important to carefully choose a gift for a customer
A corporate gift is not just a gesture of courtesy, but an opportunity to:
Expressing corporate values : By choosing sustainable and quality products, you demonstrate your company's commitment to the environment and social responsibility.
Strengthen the relationship : A personalized and carefully thought out gift can strengthen the relationship with the customer.
Stand out from the competition : By offering a unique and meaningful gift, your company positively differentiates itself.
Steps to choosing a good gift
What to give to an important client?
What to give your customers for Christmas?
How to order with the best value for money .
Criteria for an effective corporate gift
Boniviri suggests some fundamental principles in choosing a gift:
Thoughtful, but not too personal : Including the recipient's name in a card shows thoughtfulness, but avoids gifts that are too personal.
Useful and unique : prefer objects that can be used in everyday life, but which stand out for their originality and quality.
Aligned with company values : Choose products that reflect your company's ethics and mission.
Gift ideas proposed by Boniviri
Boniviri offers several sustainable corporate gift options, including:
Gourmet gift box : selections of organic and local food products, such as extra virgin olive oil, almonds, honey and herbal teas.
Themed kits : packages dedicated to relaxation or the discovery of regional flavors, ideal for stimulating the recipient's curiosity.
Shared experiences : organization of events such as cooking classes or tastings, to experience moments of team building.
Personalized subscriptions : offering subscription services, such as music platforms or exclusive content, even those related to your company.
1. Focus on quality, not quantity.
Standard baskets are meant to appear abundant at a low price, but the result is a bundle of products also available at the supermarket, each in smaller quality and portions than if they were purchased individually.
The recipient perceives it as a low-end gift.
Focus on at least 2 or 3 refined and high-quality products, and you will give a prestigious gift with the same budget.
2. Make an inclusive basket for everyone.
Your client’s family may have special diets. Choosing products carefully may be greatly appreciated. Opt for gluten-free, vegetarian, or religious products.
Ask your customer before placing the order: it will be easy to think that you put the same care into your collaboration.
Then rely on your supplier for the composition of the basket.
3. Don't stop at Christmas, create other occasions too .
There is no better time to give a memorable gift than when there are no other competitors.
Take advantage of world days dedicated to important topics for your company (you can easily find calendars online)
Your customer will talk more about a gift received in February or September and for a cause he believes in.
Involve your customers also in celebrating an important milestone for your business: the credit for your growth also goes to their support.
How to deduct business gifts
Whether it's to thank him for a collaboration or to wish him new ones, choosing a gift for a client is an occasion to be carefully crafted. The tax treatment distinguishes between:
REPRESENTATION EXPENSES : include business gifts and business dinners, aimed at promoting the company's image and maintaining business relations. To be deductible, they must be carefully documented, justified by business reasons and proportionate to the company's activity. Their deductibility is limited to a % of the business income.
FREE DONATIONS : These are donations made without a direct commercial purpose, often to charities, and can be deducted from the company's taxable income within certain limits and conditions, which tend to be more stringent than entertainment expenses.
Consult your accountant for proper management and to maximize tax deductibility.Conclusion
Choosing the right gift for an important client is an opportunity to strengthen the relationship and communicate the values of your company. With Boniviri's proposals, you can offer sustainable, quality and personalized gifts, leaving a lasting impression.
For more information and to download the complete guide to corporate gifts, visit the Boniviri website:
