Boniviri was selected by the Italia Patria della Bellezza Foundation as part of the 2022 call for the promotion of Italian beauty and talent for the multimedia storytelling project “Fuori Campo. Signs and dreams of the farmers of the earth ”, which aims to enhance the excellence and know-how of small Italian producers.
To support the most deserving projects participating in the call, the Foundation has involved important agencies in the world of communication, which have joined the initiative and adopted some realities pro-bono. Among these, H-FARM Digital Marketing , an agency specialized in digital marketing, part of the H-FARM innovation platform and from 2021 among the Communication Sponsors of the Italia Patria Della Bellezza Foundation, which will adopt Boniviri in the development of the project.
“We decided to participate in the Foundation's project, choosing to support Boniviri, because we believe that digital marketing can contribute significantly to the expression of the enormous potential of the Italian agri-food sector. Starting from a reality like Boniviri, with whom we share the values of excellence, of the group and of sustainability, we want to do our part for innovation in Made in Italy agrifood. This is an important sector for the national economy, on which we have defined an ad hoc consultancy service, which allows companies operating in this industry to approach online in the most correct and effective way, intercepting users within the their digital customer journey ” , said Giorgio Sacconi, CEO of H-FARM Digital Marketing.
"Making Beauty the competitive identity of Italy is the mission of the Foundation which, with an inclusive and" bottom-up "approach, promotes initiatives that stand out for their ability to enhance the territories, finding a new interpretation and of use of the country's tangible and intangible heritage ” , commented Maurizio di Robilant, President of the Italia Patria della Bellezza Foundation.